Bad Brain Consulting helps brands, agencies, and networks navigate the creator economy.
We help organisations answer the big strategic questions, like how do we scale with creators? How do we reduce duplication and wasted spend? How do we unlock greater ROI?
Creator marketing isn't just one thing - it's a mix of activity that spans all departments, leverages a range of payment models, and delivers a wide variety of outcomes. Making sense of it is hard enough; running it efficiently is even harder.
For start-ups and smaller businesses, the challenge is knowing where to begin: how to build and scale a programme from scratch with limited resources. For established brands, the challenge is scale: multiple teams, agencies, and budgets all chasing creators without a unified approach. The result? Fragmentation, duplication, and missed opportunities.
Bad Brain Consulting helps brands, agencies, and networks step back and see the bigger picture.
We design cross-functional creator strategies that cut through complexity, improve efficiency, and deliver clearer results. Whether you're starting small or managing a global programme, we provide the frameworks and insights to make creator marketing work harder for your business.
Services
Optimisation and auditing of your existing strategy and partnerships to unlock efficiencies and improve budget allocation.
Creator programme design with implementation tailored to your brand, based on clear actionable strategies.
Development of cross-functional frameworks to break down departmental silos and improve ROI.
Strengthen creator and partner relationships by refining outreach, pricing, usage, and contract policies.
Creative ideation and execution, from concept to campaign delivery.
Workshops and training to up-skill your team and embed best practices throughout.