Generative AI is transforming creative production at an incredible pace; for brands, the challenge isn't whether to use it - it's knowing when to use it. When to embrace low-cost, high-scale content generation, and when to invest in traditional production that captures a human centric story.
We believe generative, traditional, and creator-led production will all coexist - but to work, these styles need to feel cohesive, and aligned to a single clear creative strategy.
Generative AI (or synthetic content) should be considered as your backdrop [landing pages, product pages, motion catalog assets, and display ads]
Traditional, human-centred production is where your brand's deepest stories will be told - building emotional connection through long-form placements [TV, OOH, CTV, and experiential]
Creators will remain your social shop front - a face that connects audiences to your brand through familiarity, relatability and aspiration.
Bad Brain Studio is a solution designed to deliver all three:
Generative AI and Digitally Rendered Assets
Low cost, high scale ad units that establish tone and style with sleek product renders and high quality motion ads at scale.
Live Production
Providing a much-needed human element with photo and video shoots conducted under the same creative direction.
Creator Activations
Translating this creative brief into authentic, socially native content that expands your reach and acquires customers.