Social media, led by TikTok, has rewritten the rules of music discovery, turning content into the primary way artists are found and followed.
The opportunity is huge, but so is the pressure. The demand for content never stops, and it's easy for even the best artists to feel overwhelmed.
Led by experts with real industry experience, Bad Brain Resonate delivers social strategy for artists and labels alike. We help turn your personality into presence, using proven, entertainment-first content strategies to build real fans and nurture lasting communities on platforms like TikTok.
Jen Long; Resonate Co-Founder
Approach
Bad Brain takes an 'inside-out / outside-in' approach to audience growth. We help artists build strong, authentic content on their own channels, while using strategic insight and partnerships to drive meaningful use of your songs in the TikTok library among audiences aligned to your style.
Our work spans everything from focused consultancy and creative direction to full, ongoing social strategy. We help artists sharpen their content, define repeatable formats, and build momentum through planned releases, partnerships and platform-native storytelling.
By tapping into Bad Brain's wider ecosystem, including creators we represent and brand-side relationships, we extend your music beyond your own channels and into culture. The result is sustainable growth, deeper fan connection, and content that works harder without demanding everything from the artist.
Experience
jasmine.4.t at Paradiso Amsterdam, 2025 - Photo by Jessica Carroll
Resonate Co-Founder, Jen Long brings nearly two decades of frontline experience across broadcasting, platforms and artist management. She began her career at the BBC, presenting BBC Introducing on Radio 1, serving as the voice of BBC Three, and fronting festival coverage, giving her a rare, early insight into how artists break and how audiences form.
Post-BBC, Jen helped launch live music platform DICE as Music Editor before moving into artist management and consultancy. Since 2017, she has worked closely with artists and music businesses while simultaneously leading partnerships for The Line of Best Fit, bridging editorial, culture and strategy.
In 2023, Jen founded Take Care Management, where she continues to work with a focused roster including jasmine.4.t, recently named one of BBC 6 Music's Artists of the Year. At Bad Brain Resonate, she brings this deep industry perspective to help artists turn visibility into longevity and audiences into genuine fans.
Jen's work spans a globally respected roster including The Knife, Fever Ray, Big Red Machine, Austra, Hannah Georgas, Planningtorock, and more, shaping careers across genres, territories and release cycles.
Services
Strategic consultancy
Artist/Label social media audits
Creative direction and ideation
Content calendars and release planning
Creator-ready production toolkits
Performance reviews and optimisation
Album and release campaigns
Ongoing social listening
Creator and UGC alignment
Ecosystem partnerships and amplification
Paid media strategy and scaling