80% of TikTok users
discover new music
via the platform.
Source: TikTok
Discovery has never been more open. Anyone online today could be hearing your music for the first time, whether you're a signed artist or not.
The part nobody tells you: not everybody is a potential fan. Being discovered by the right audience takes a plan, not just a phone and good intentions. We build it with you - starting with your story, your sound, and your goals.
There's nothing better than watching an artist you believed in early start to connect with lots of people who get it. That feeling never gets old.
Jen Long
Resonate Co-Founder
Jen’s track record
Presented BBC Introducing on Radio 1, helping break new artists at a national level. Glastonbury festival coverage for BBC Three.
Music Editor at DICE, helping launch the platform. Contributing Editor and Partnerships at The Line of Best Fit since 2009.
Founder, Take Care Management. Current roster includes jasmine.4.t - BBC 6 Music Artist of the Year 2025, first UK signee to Saddest Factory Records.
The Knife · Fever Ray · Big Red Machine · Austra · Hannah Georgas · Planningtorock
What Resonate covers
For artists, labels and managersMake
Build a creative vision that looks and sounds like you - across every channel.
Get content calendars and format ideas planned around your music.
Walk away with creator toolkits - formats, templates and rollout guides - to make social less of a grind.
Move
Get your tracks moving through TikTok - fans, creators, everyday users.
Open doors through the Bad Brain ecosystem - platforms, partnerships and industry connections.
Have social listening working in the background - so you know what’s moving before it trends.
Grow
Get rollout plans built around your release - pre-release, launch and beyond.
Use paid media to push what’s already landing to more of the right people.