@marygracetropeano
Plan
Strategy: Set the creator mix, activation structure and creative ideation before a single message goes out. Creators are matched to category authority and audience fit, not just follower count.
@lancelauren_
Source & Secure
Talent sourcing: Access the right creators for the brief - matched on culture, values, content and demographics.
Negotiating: Secure terms that work for the brand and the creator - rates, usage, exclusivity and timelines handled so the partnership starts on solid ground.
Contracting: Get every partnership locked down properly - licensing, deliverables and rights agreed before anything goes live.
@thickcutchipz
Deliver
Briefing: Equip every creator with the rules, message and visual cue - then let them add their own creative sauce.
Management: Run the whole campaign through one point of contact - deadlines, comms and logistics all handled, so you’re never juggling five relationships at once.
Content approvals: Keep the brand safe and the creator moving - every piece signed off before it goes live, no bottlenecks.
@amarillasterling
Wrap
Reporting: See the real numbers - watch time, engagement, and how the campaign fares against the creator’s own organic average.
Payment: Send the money once - we split it, pay every creator, and keep the paperwork off your desk.
Bad Brain were a pleasure to work with from start to finish. They immediately grasped what our brand was all about, as well as our strengths, weaknesses and untapped opportunities… They were also able to source an extensive and diverse range of creators in our very niche field and onboard them seamlessly.
