Your audience wants a world to belong to.
Faces, Formats and Function is how you build one.
Blueprint is social entertainment strategy, done properly. Most clients start here - some building from scratch, some with campaigns already in flight but nothing tying them together.
Either way, the first step is an audit across Faces, Formats and Function - mapping what's working, finding what isn't, and setting the strategy that gets everything pulling in the same direction.
- FacesInfluencer channelsBring new audiences in.
- FormatsOrganic socialKeep them watching.
- FunctionUGC × mediaInspire the sale.
Faces
Creator & Influencer MarketingThe partnerships that bring new audiences into your world.
Design or rebuild your creator programme - creator selection, commercial terms and measurement, built around your team.
Get more from the creator relationships you already have - reviewing outreach, usage rights, pricing and contracts so every partnership earns its place.
Formats
Organic socialThe brand-owned content that keeps them watching.
Define your entertainment-first content strategy - what your channels should make, how to make it worth watching, and what the first campaigns look like.
Function
UGC & Paid MediaThe product-focused content and paid media that converts them.
Design your conversion layer - the right mix of UGC, gifted content and paid media to reach audiences already in your world at the right moment.
Across all three
Workshops
Workshops and training built around the FFF framework - so your team can think in social entertainment terms, brief creators confidently and own the strategy in-house.
Bad Brain are a genuine pleasure to work with and bring a sharp understanding of every stage of the funnel - and how influencers can effectively move customers through it. They develop highly impressive plans and strategic frameworks, underpinned by thoughtful insight and genuinely creative ideas.
